Our Story

The Pine Valley Market, a Wilmington landmark, began when Lauren “Lolo” Shannon expanded the butcher shop to include a grill, catering services, wines, and gourmet items. The market is built on Shannon’s foundation, and for the last 20 years, has been a reflection of the culinary and entrepreneurial blend of owners Christi Ferretti and Kathy Webb.

Christi, a Florida native, spent many years in the catering business and as a personal chef in Orlando. Christi has been at home in the kitchen since she could walk. She credits her love for food and helpfulness to her Italian heritage. A graduate of the University of Central Florida, with a degree in Education, Christi enjoys sharing her knowledge of food and wine with customers and friends.

Kathy has a background in fine wines and experience being the former owner of a café in St. Petersburg, Florida. As a native of St. Petersburg, Kathy’s experience in the restaurant brings a unique blend of knowledge and experience with her commitment to quality. A native of Goldsboro and a UNCW Alum, Kathy has come home to Wilmington to continue her home-town tradition of excellent food and service.

Matt and Christyanna met in college at Virginia Tech. After graduation, they traveled and worked in restaurants from Blacksburg to San Francisco and San Diego to Wilmington. Both possess the entrepreneurial spirit and bring ideas, inspiration, and their own charm to Pine Valley Market.

In May of 2022, Matt and Christyanna Durand partnered with Christi & Kathy to lend their love of food culture and business savvy to the Market family. The four bring with them years of experience in the hospitality industry, and make the perfect pair!

Our whole team shares the same commitment to having the best quality products and the best customer service. The evolution of the 3,000-square-foot space on South College Road continues to meet the needs of their ever-changing community. Today, Pine Valley Market offers catering, a casual sit-down cafe, and features gourmet products that are locally and regionally made. Come by, share some smiles, and enjoy some amazing food! Before you know it, you will start to feel like part of the family.